Yeah, same. I get that people worry about Kagi staying profitable and alive. But honestly the T-shirt thing and the hub align with my understanding of their brand: Hard Way. Kagi takes the hard road that nobody else will. They never cheap out. They keep quality really, really high even when they could drive better margins by lowering their standards to follow the herd.
Now, if the company dies because of genuine financial mismanagement, I will be pissed. I rely on Kagi's search and AI offerings. For now, those core offerings keep getting better even with these side quests. For example, their Ki research assistant just left beta:
https://blog.kagi.com/kagi-assistants