At Facebook they name certain "escape hatch" functions in a way that inescapably make them look like a GIANT EYESORE. Stuff like DANGEROUSLY_CAST_THIS_TO_THAT, or INVOKE_SUPER_EXPENSIVE_ACTION_SEE_YOU_ON_CODE_REVIEW. This really drives home the point that such things must not be used except in rare extraordinary cases.
If unwrap() were named UNWRAP_OR_PANIC(), it would be used much less glibly. Even more, I wish there existed a super strict mode when all places that can panic are treated as compile-time errors, except those specifically wrapped in some may_panic_intentionally!() or similar.