If you give me $5, and then I pass it on to Bob for you, how many licenses and how much paper work do you think I should need to do that if I did that as a business? If you give me some money and I am a business, how much paperwork should that incur?
From what I was told, the issue for the exchange was that if they were found out to not enforce their self regulation then it'd be the precipitous event to the hammer coming down on them from regulatory bodies.
So yeah. Regulation's kinda shite here.