When we got the game, it probably took us an hour of fucking around with downloads and accounts. Off the top of my head, I had to set up a parents EA account and kids account, set permissions, had to make my 7 year old an email address, had to set up two factor authentication, accept crazy terms of use, verify emails, etc.) And then once we got all that done we're dodging ads for in game points, coins, cards, card packs, cosmetics, pre-order bonuses, etc. to get to the actual game. It's so SO bad and just not fun.
It completely killed his enthusiasm for the game. My son wandered off multiple times during this process. When I joked with my wife that we could have built a PC in the time it took us to do this bullshit it was an exaggeration, but only a little.