The ransom payments tend to be so big anyway that selling the data and associated reputational damage is most likely not worth the hassle.
Basic game theory shows that the best course of action for any ransomware group with multiple victims is to act honestly. You can never be sure, but the incentives are there and they’re pretty obvious.
The big groups are making in the neighbourhood of $billions, earning extra millions by sabotaging their main source of revenue seems ridiculous.