The name “Secure Boot” is such an effective way for them to guide well-meaning but naïve people's thought process to their desired outcome. Microsoft's idea of Security is security
from me, not security
for me. They use this overloaded language because it's so hard to argue against. It's a thought-terminating cliché.
Oh, you don't use <thing literally named ‘Secure [Verb]’>?? You must not care about being secure, huh???
Dear Microsoft: fuck off; I refuse to seek your permission-via-signing-key to run my own software on my own computer.