> The Coca-Cola Company sought ways to increase the five cent price, even approaching the U.S. Treasury Department in 1953 to ask that they mint a 7.5 cent coin. [https://en.wikipedia.org/wiki/Fixed_price_of_Coca-Cola_from_...]
The obvious way to raise the price by 50% is to cut the amount by a third, selling 4.33oz Cokes.
https://www.reddit.com/r/BottleDigging/comments/1kng6aq/coca... suggests that Coca-Cola was comfortable producing bottles in several different sizes.
Now, a 4 1/3 oz Coke is obviously too small to be worth bothering with. But that's also true of a 6 1/2 oz Coke. These sizes seem more like something you dispense with an eyedropper than something you drink. A normal can is 12 oz! Who'd want to buy a six-ounce beverage?
You can address both problems at once by doubling the price and increasing the volume all the way up to 8.67 oz.
Funny story, Coca Cola just announced thin 7.5oz cans last month, to be available in January.
Shrinkflation is often done by phasing out an old size, often by jacking up the price first to aid the sales of the "family size" version on its way out, and then introducing a "New" size that's just a bit smaller.
100 dollars = 10 decadollars
It’s still just slightly over €1 if you drink it standing at the bar.
They really have their priorities straight when it comes to food and drink prices.
I don’t think I ever took away a coffee during any of my vacations in Italy, and very rarely so anyone else doing so, either. Either drinking it standing at the bar or seated at a table.
Even cheaper, tastes better, and takes only slightly longer to make.
Maybe make it be a $3.33 coin?
