Answering --help with JSON is a good example, how bad is it really if the response is JSON? Well, using less works fine still and you can still grep if you want simple substring search. Wanting a section is probably more common, so maybe you'd "grep" for a subcommand with `jq .subcommand` or an option with `jq .subcommand.option`, and maybe get yourself a fancier, JSON-friendly version of less that handles escaped quotes and newlines. Tables and tab-or-space delimited output overflow char limits, force the command-generator to figure out character wrapping, and so on. Now you need a library to generate CLI help properly, but if you're going to have a library why not just spit JSON and decouple completely from display details to let the consumer handle it.
Structured output by default just makes sense for practically everything except `cat`. And while your markdown files or csv files might have quoted strings, looking at the raw files isn't something people really want from shells or editors.. they want something "rendered" in one way or another, for example with syntax highlighting.
Basically in 2025 neither humans nor machines benefit much from unstructured raw output. Almost any CLI that does this needs to be paired with a parser (like https://github.com/kellyjonbrazil/jc) and/or a renderer (like https://github.com/charmbracelet/glow). If no such pairing is available then it pushes many people to separately reinvent parsers badly. JSON's not perfect but (non-minified) it's human-readable enough to address the basic issues here without jumping all the way towards binary or (shudder) HTML