The scenario looks like this:
* Be Netflix. Own some movie or series where the main elements (plot, characters, setting) were GenAI-created.
* See someone else using your plot/characters/setting in their own for-profit works.
* Try suing that someone else for copyright infringement.
* Get laughed out of court because the US Copyright Office has already said that GenAI is not copyrightable. [1]
[1] https://www.copyright.gov/ai/Copyright-and-Artificial-Intell...