Eh. Some of us remember an internet before the free-with-advertising became the norm. In the 90s and early 2000s people were putting stuff online for free with no desire to monetise that content. And it was way more expensive back then to do so. Today you can host a personal blog for less than a coffee. I for one wouldn't mind going back to people sharing stuff for the fun of it, isntead of the myriad of content that's only there to promote/sell/advertise for this and that.