This encourages companies to register every single trademark they might ever need - right now. This is sad news. It means they will register tons of trademarks they may never use. And this will stop you and I from being able to use these unused trademarks.
Strict trademark rulings hurt everyone in our community...
Strict trademark rulings don't hurt everyone in our community. They prevent big corporations from steamrolling over small businesses.
Yep. My company recently caught a very large software vendor using our registered trademark slogan in their ads. After a lengthy court process, we were able to force them to license it. If it wasn't for trademark law, they would be benefiting from intellectual property we came up with, and as a much smaller company we would be powerless to stop them.
If only the Patent Office worked this way, too - rejecting many more new patents because there's already prior art for that. The problem with the Patent Office is that it's not strict at all about what they validate and approve as a patent. Pretty much anything goes it seems, from what we've seen recently.