If you opt into something with as high a barrier to entry and necessary time commitment as a programming language, you naturally also opt into the existing community around that language, because that will be where the potential contributors, people to help you solve issues, and people you have to talk to if you need the language or ecosystem to move in some direction will hail from. In turn, the community will naturally get to impose its own values and aesthetic preferences onto you, whether by proactively using the position of relative power they have over you, or simply by osmosis. As it happens, the community surrounding Rust does largely consist of American progressives, which should not be surprising - after all, the language was created by an American company whose staff famously threatened mutiny when its own CEO turned out to offend progressive sensibilities.
As such, it is natural that bringing Rust into your project would over time result in it becoming more "woke", just like using Ruby would make it more likely that you attract Japanese contributors, or targeting Baikal CPUs would result in you getting pulled into the Russian orbit. The "woke" side themselves recognises this effect quite well, which is why they were so disturbed when Framework pushed Omarchy as a Linux distribution.
Of course, one needs to ask whether it is fair to insinuate premeditation by calling a mere expected effect an "agenda". Considering the endlessly navel-gazing nature of the culture wars, I would find it surprising if there weren't at least some people out there who make the same observation as above, and do think along the lines that driving Rust adoption is [also] a good thing because of it. Thus, Rust adoption does become, in a sense, part of the "woke agenda", just as Rust rejection becomes, perhaps even more clearly so, part of the "chud agenda".
