The world is a complicated place, and there is a veritable mountain of things a person could learn about nearly any subject. But sometimes I don't need or want to learn all those things - I just want to get one very specific task done. What I really appreciate is when an expert who has spent the time required to understand the nuances and tradeoffs can say "just do this."
When it comes to technology 'simple' just means that someone else made a bunch of decisions for me. If I want or need to make those decisions myself then I need more knobs.