It creates a powerful incentive to seek recurring revenue wherever possible. Since it affects things like stock prices and executives and sometimes even rank and file employees often have stock, it's an incentive throughout the organization. If something is incentivized you're going to get more of it.

In the past it was structurally hard to do this, but now that everything is online it becomes possible to put a chip in anything and make it a subscription. We are only going to see more and more of this unless either consumers balk en masse or something is done to structurally change the incentives.