yes, it very much is.
> In most cases what someone could do with my account is to view articles I have paid for
That's not the problem with leaking plaintext accounts. If the user database is compromised, you can safely assume all of the site is and the site's data is leaked as well (or would be if anyone gave a fuck).
The problem of cleatext (or easy to reverse) password databases is twofold:
1. Most users reuse the same password again and again and again. Having their password leaked on site 1 means all of their accounts are now wide open to whoever got the passwords.
2. Even if only the passwords themselves are leaked, this provides a huge dataset of effective, real-world password. This is a treasure trove of human behaviors and enables the improvement of brute-forcing mutators. In fact, one of the most substantial and important events in modern hacking history was the RockYou password leak.