Let me clarify. I know there are principals with no directs. I’m more calling out that the “scope” of a principal is a high bar at Big Tech and if he is spending all of his time coding at a startup, I doubt that he is working at the level of a principal at BigTech.
My own anecdote is that the level of work I was doing as an “architect” at a 60 person startup where I was the second technical hire when the new CTO was hired to bring tech leadership in house from a third party consulting company mapped to a mid level L5 consultant at AWS ProServe (to be fair I only had two and a half years of AWS experience at the time I was hired by AWS) and now while I’m a “Staff consultant” at a third party AWS consulting firm with around 1000 people, looking at the leveling guidelines and expectations at my current company, AWS and GCP, it maps to a “senior”