I command a significant budget and even with a lot of effort to not proliferate my phone number, I get at least half a dozen spam or sales calls a day. I can't imagine how bad it would be if I didn't attempt to protect it. Perhaps it would be the same and I should just give up, but I'm not willing to try.
The other side of the coin is that it's just none of their business. They don't need my phone number to sell me SaaS software. There is no upside for me to give it to them.