Measuring complexity shouldn’t lead to finding creative ways to avoid complexity, but instead be used as a tool to encapsulate complexity well.
It could be misapplied, of course, like every other principle. For example, DRY is a big one. Just like DRY, there are cases where complexity is deserved: if nothing else, simply considering that no code used in real world context can ever be perfect, it is useful to have another measure that could hint on what to focus on in future iterations.