Public education is one thing. But kids aren't protected from the ads and can't even have reasonable discussions about it. They're just being brainwashed around it. They see superstars and celebrities endorsing it all. Then all the language around it is "play" and "game" and "fun" and "win" which has very specific appeal to children. The prominence also makes it seem vetted and okay in a kids eyes (if it were bad, it wouldn't be in these places). I'd legitimately rather my kids see ads for smoking cigarettes. The conversations to be had around it are much much easier. Gambling and other psychological addictions are tougher to convey, but potentially very damaging nonetheless.