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0 pointsryanhuff13y ago0 comments

Why would the publishers buy a third party service when they already have a captive audience of customers (teachers)?

0 comments

Publishers are in the business of helping teachers convey information to students by selling schools and teachers materials such as lesson plans, textbooks, and workbooks. TPT does the same thing but cuts out the publisher.

I am not sure what you mean about captive audience. Are you saying they should just build their own marketplace?

ryanhuffOP13y ago

Sure. If there is really a multi-million dollar market opportunity, why not build it themselves instead of buying a start-up. The publishers already have the relationships with the schools.

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jcampbell113y ago

I am not sure what you mean about captive audience. Are you saying they should just build their own marketplace?

ryanhuffOP13y ago

Sure. If there is really a multi-million dollar market opportunity, why not build it themselves instead of buying a start-up. The publishers already have the relationships with the schools.

j / k navigate · click thread line to collapse