I take no sides; not a fanboy. Only used free Claude and free Gemini Pro 2.5. But some months ago I scoffed at the expression "try it in Google AI Studio" -- that by itself is a branding / marketing failure.
Something like the existing https://ai.google website and with links to the different offerings indeed goes a LONG way. I like that website though it can be done better.
But anyway. Please tell somebody higher up that they are acting like 50 mini companies forced into a single big entity. Google should be better than that.
FWIW, I like Gemini Pro 2.5 best even though I had the free Claude run circles around it sometimes. It one-shot puzzling problems with minimal context multiple times while Gemini was still offering me ideas about how my computer might be malfunctioning if the thing it just hallucinated was not working. Still, most of the time it performs really great.