It reminds me of Visual Studio 2012, back when some higher ups decided that the way to "align" with Windows 8 and its Metro design language was to switch the main menu to use ALL CAPS.
The dev team immediately hated it, but despite the internal feedback, it was pushed into the public beta, where it turned out that users hated it also. The higher ups behind that decision first tried to push back by writing some aggressive blog posts about how everyone is "holding it wrong", citing internal UX studies on how it actually improved everything etc. That got even more angry comments.
And then it turned out that the devs have quietly snuck in a hidden setting - a registry key - that reverted the change. This was leaked to the public, and spread like wildfire.
In VS 2013, they officially made that an option. In VS 2015 (IIRC), they changed the default to match the original behavior.