It’s not misleading in any way for consumers though. The consumer protection agency in Germany explicitly stated that no consumers have been confused so far (https://www.wiwo.de/100160889.html). The vegan/vegetarian sausages such as the soja sausage, which Konrad Adenauer invented more than 100 years ago, are in a completely different section and shelf in the supermarket and clearly marked as vegetarian. This law is a clear example of the government banning people from calling their products what they are and it is the opposite of free speech.

I dont understand that view : peanut butter, coconut milk, cacao butter and plenty, plenty others exemples exist probably since languages apparition. A vegetal burger shouldn’t be called beef burger obviously but we all know what almond milk means. The misleading argument isn’t serious but an attempt to block a cultural changes some don’t like or profit from.