I saw some photos of those ads on twitter a few years back about a certain manufacturer's engine being the correct choice for a specific in-development military plane.

It's weird seeing physical advertising be so targeted. Like, multiple physical ads to target less than a dozen people total.

Walked into a weapons show a few decades ago that had a full scale Abrams tank + demo camera providing good 360 degree visibility.

It was odd because I was like yea this is obviously a good idea, but also I’m not the person you need to convince here so WTF.

The billboards at Canberra airport almost exclusively advertise defence contractors.

Lockheed Martin, BAE Systems, Northrop Grumman and Qinetiq know how to reach their audience.

There is something deeply sinister about seeing a defense contractor building in and around DC. Very nondescript 80s-90s dark plexiglass office box with a parking lot. Only with metal fencing, coated in cameras, anti ram bollards, and an armed guard at the gate, plus no doubt other security measures we can't see. The most secretive cutting edge science on death and killing being performed in the most otherwise happy go lucky seeming 90s model suburbia where there seemingly aren't any poor people around at all. Something deeply dystopian about this model utopia optimized for an ever present and unstoppable war machine.