I just wanted that someone mentioned these Arduino-likes in the comments. I suspect many of you have come across them though.
But high chance they will look it up on Amazon/Ebay/whatever e-store and buy a clone without knowing.
You ask for an Arduino, and the follow up question is: 'genuine or generic?'.
I don't think the Arduino trademark is that valuable, it's already well underway genericization.
Arduino is open sourced in hard and software which allows this cheap cloning to exist. It also helps a lot with software and docs, which makes it cheaper for them.
Hah! I like to underestimate scope as well, but this is really something else. Definitely a competent engineer could make something like this. But a couple of months maybe. You won't even read the documentation for the chip in a day.
Also a million dev kits is unrealistic for vast majority of companies 5-20k is more the number I hard.