Italian advertising is weird in general. Month ago leaving Venice we pulled over on a gas station and I started just going thru pages on some magazine. At some point I see advertising on what looks like old fashioned shoes - and owner of the company holding his son with sign "from generation to generation". Only thing - the ~3 year old boy is completely naked wearing only shoes with his little pee pee sticking out. It shocked me and unsure if it was just my American domestication or there was really something wrong with it. I took a picture and wanted to send it to my friends in USA to show them how Italian advertising looks like, before getting sweats that if I were caught with that picture in the US, I would get in some deep trouble. I quickly deleted it, just in case. Crazy story..