> is that of lowering the bar of acceptability
Yes.
> counterbalancing that with the (potential) savings
No. It's all about personalization. Even with all the money in the world you couldn't sit a filming crew, VFX specialist, foley artist, and voice actors next to every user of your app, ready to produce new content in 60 seconds.
I don't get why this keeps being framed as a labor thing, it's unlocking genuinely new forms of interactive media.