I think OpenAI is actually doing a great job at easing people into these new technologies. It's not such a huge leap in capabilities that it's shocking, and it helps people acclimate for what's coming. This version is still limited but you can tell that in another generation or two it's going to break through some major capabilities threshold.

To give a comparison: in the LLM model space, the big capabilities threshold event for me came with the release of Gemini 2.5 Pro. The models before that were good in various ways, but that was the first model that felt truly magical.

From a creative perspective, it would be ideal if you could first generate a fixed set of assets, locations, and objects, which are then combined and used to bring multiple scenes to life while providing stronger continuity guarantees.