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0 pointslatexr6mo ago0 comments

The third-pound burger flopped because consumers failed to understand that one third is bigger than one fourth.

https://en.wikipedia.org/wiki/Third-pound_burger#Marketing_f...

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phkahler6mo ago

Thank you! I heard that on the radio decades ago but never saw a source to point people to. Wikipedia, who knew?

lupire6mo ago

Should have promoted a quarter-plus-twelfth burger! That's about 37%!

prmph6mo ago

Why complicate it: just advertise a fifth

kevin_thibedeau6mo ago

With a price markup.

moralestapia6mo ago

Thanks for this, wow.

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