You also have a "vote" as a consumer. The market could be much more responsive than a "democratic" system.
For instance, say you think pesticides are a bad thing. You can get 49% of the population to vote to the ban them and what do you accomplish? Nothing
No wonder people look at politics with despair.
If you can get 5% of the population to eat organic food on the other hand, you've reduced pesticide use by 5%. You create trade associations, the idea of organic food spreads more widely and maybe someday you get enough support that you can change the law.
That's hope.