Basically no one is going to run a business for the sake of customers or brand goodwill because, in the real world, there are no regulations or motivations to do so because "everything is a scam" is the normalized deviancy.
Take even a boring other industry, say single phase motor start and run capacitors. In the US, 3 of the 4 major original manufacturers of said products are owned by private equity and manufacture under under an array of cannibalistic turtles that M&A'ed basically every manufacturer. The net result is increased prices and shorter product life.