I wouldn’t recommend trusting any large company but so far Cloudflare doesn’t appear to be pulling a Google because they sell directly rather than to third parties. Google never charged for search so they ended up doing a reverse acquisition into DoubleClick to get advertisers to pay for the searches we do. Cloudflare does have a free tier but their paid services are decidedly not free and since they have serious competition in the CDN business, zero-trust, etc. they have the direct incentive not to screw their customers which Google lacked. I’d get worried if that ever changes.
