If you're talking about Drive To Survive, keep in mind it's specifically backstage F1 drama and doesn't really capture the sport itself.
As for me, and most motorsport fans I know, it's very much about the sport and skill involved. Sure, there's other aspects to it (people like their drivers/teams/etc) but I would say it's primarily for the sport, not the stories. I can't really speak to any other sports though.