First they will start launching TikTok Enterprise.

An all-buzzwords compliant subscription based solution for enterprise and professional content creators.

why do people hate TikTok as a product so much?

if TikTok dies then one of the alternatives: instagram reels or youtube shorts would take its place.

the brainrot will be the same. I guess people think tiktok's algorithm is particularly pervasive over Google's or Meta's? But I don't see why.

The "good" news is that they will only own the US operations, with the ROTW continuing to be operated by ByteDance. So if they diverge too far from the original product we can expect to see a discussion about life behind the Great Firewall of America.

I immediately had the same thought. One can hope!