> let alone the ones full of dark patterns to nag you into accepting anyway.

In fact the law pretty explicitly disallows dark patterns like that. Of course tech companies have a loosy-goosy relationship with the law at the best of times.

> The EU law is fine

Kind of. The intent is good and the wording disallows some of the dark patterns. The challenge is that it stands square in the path of the adtech surveillance behemoths. That we ended up with the cesspit of cookie banners is a result of (almost) immovable object meeting (almost) irresistable force. There was simply no way that Google, Facebook et al were ever going to comply with the intent of the law: it's their business not to.

The only way we might have got a better outcome was for the EU to quickly respond and say "nope, cookie banners aren't compliant with the law". That would have been incredibly difficult to do in practice. You can bet your Bay Area mortgage that Big Tech will have had legions of smart lawyers pouring over how to comply with the letter whilst completely ignoring the intent.

GDPR requires informed consent before collecting data. It's a wonder we don't have to force everyone through an interstitial consent page.

The EU law isn't fine.

Many websites are free because they survive from ads. Ads make more money if you collect data. The EU law essentially cut the revenue of all these websites. Their choice is to not collect data (meaning less revenue) or show a popup (meaning more bounce rate, which means less revenue).

People who think this is a good thing are being short-sighted. That's because this law mainly affects websites that host information that visitors visit from clicking on links on the web. If a website is like Facebook or Youtube, where users must sign up first or probably already have an account, they will be able to collect data for ads with or without banners since they have their own ToS for creating an account, and they can infer a lot from how the user uses their services.

I'm not saying privacy regulation is a bad thing. It made countless businesses reconsider how they handle people's data. But it's clear to me that there are two problems.

First, this regulation hurts all the small websites that need to exist in order for we have to have a healthy "web." A lot of these are making only barely their hosting costs in ads, so there is no way they can afford the counsel to figure out how to comply with laws from another continent. If we had another way to support these websites, this wouldn't be a problem, but ads are really the lifeblood of half of the internet, and almost nobody wants to donate or pay a subscription.

Second, this regulation doesn't even really protect people's private data in the end, which may give users a false sense of security because they have the GDPR on their side. I forgot the name, but there was a recent gossiping app that required the user to upload a photo in order to sign up, which should be deleted afterwards, but they never deleted it and when the app was hacked the attacker had access to photos of all users. It's the same thing with GDPR. We can tell when a website is clearly not complying with the GDPR, but there is no way to tell if they actually complied with the GDPR until the server gets hacked.

Even the way they comply with GDPR isn't enough to protect users' privacy, e.g. if you have an account on Discord and you want your data deleted, they will simply turn every post your made into an "anonymous" post. This means if you sent a message that discloses your private information on Discord, that will never get deleted because its outside the scope of compliance. You could literally say "Hi, my name is XYZ, I live in ABC" and they won't delete that because you consented to provide that information, they will just change your username from "xyz" to "anonymous" or something like that.

I still wonder what are the actual benefits of GDPR with these cookie banners when 99% of the users just stay on Facebook and Youtube anyway.

In many cases it is required to access the content. Courts have allowed "Consent or pay" for sites such as newspapers.

Yep, it baffles me that a lot of people would rather not have the option to reject cookies. Its weird to say "I don't want to stop a website tracking me because the UX is terrible. I'd rather get tracked instead.". Of course, it would be better if the UX were even better, but I'd rather take something over nothing.

That’s in theory.

In practice these banners regularly break. They are hard to click on certain devices where the button is off screen. If they use JavaScript and there is an error elsewhere, you can’t hide them. And I regularly see them over and over again on the same sites because for some reason they can’t track me effectively for this purpose.

In short they are a regular minor annoyance that does take time and effort.

The worst part. The one cookie that should remember your choice NEVER works. Never.

It doesn’t matter what site I visit and what choice I do. The next day, every single website asks me to pass through the banners again.

I do click yes. It still wastes my time since especially on mobile they obscure at least 1/3 of the viewport. They're just like the other popups that are now on most every site: The "Sign up for our newsletter" or "Get 10% off by signing up for emails", the paywall, the "It looks like you're using an adblocker."

There's a reason people have always hated popup ads even though "just close them" has always been an option.

How many billions of human hours of productivity have we collectively wasted with these cookie banners?

Dude, I was in France and browsed to a page and it was a full page cookie modal with like 3 buttons and all these sliders. Turns out everywhere in the EU has these insane page things.

The pessimist in me thinks a legally enforced header and corresponding browser setting (so that the user wouldn't have to make an explicit choice per website) would have met enough pushback from businesses for the EU to back down to something with the infinite stupidity of the current solution.

Maybe we could move towards that end in small steps. The EU should start by banning irrelevant non-sequiturs like "We value your privacy" and other misleading or at best distracting language. It can then abandon the notion that users are at all interested in fine-grained choice, and enforce that consent and non-consent to non-essential statekeeping are two clearly distinguished and immediately accessible buttons. No one wants to partially block tracking.

It seems as though the EU is operating under the notion that this is all a matter of consumer choice, as though any informed consumer would choose to have tabs kept on them by 50 trackers if not for the inconvenience of figuring out which button stops them.

Blaming the industry for it doesn't change the reality that the law has done very little to improve the thing it was aimed at and made the internet worse for users (and developers) with all the banners. By any objective measure its outcomes are terrible - lawmakers should do better than just throwing out things like that.

in what way is it malicious compliance? the law just requires you ask for consent. that’s exactly what companies do. some companies violate the law by asking for consent in a way that is misleading or incorporates dark patterns. but if the law says “you must ask for consent before you do X” and companies ask for consent before they do X, that is just compliance, not malicious compliance.

As an example of true malicious compliance, some companies intentionally add trace amounts of allergens to all their food, that way they can just claim that all their food contains allergens and not be at risk of being accused of improper labeling. but the intention of the law requiring accurate labeling was clearly not to get companies to add more allergens to their food. it requires a level of creativity to even think of complying like that. It requires zero creativity to think “this law requires user consent before tracking, so let’s ask for consent”.

Though I agree with your point, the idea that cookie banners in any sense contribute to "informed consent" is very debatable.

The 'selling of data' is separate of course, but the banners do nothing to actually ensure that they aren't collecting data you don't know about. They're honor system, which is dumb when you could have browsers not send that data back without opt-in.

In other words, of course Facebook knows you like bacon if you've followed 5 bacon fan pages and joined a bacon lovers group, and they could sell that fact.

But without cookies being saved long-term, Facebook wouldn't know that you are shopping for a sweater unless you did that shopping on Facebook. Today they undoubtedly do know if you are shopping for anything because cookies exist and because browsers are configured to always save cookies across sessions.

Also, I always point this out when this topic comes up: Of all websites I visit and have to click stupid banners on, almost none of them are in the market of "selling data" or building dossiers about individuals ("Steve Smith bought flowers on June 19th. Steve is 28 years old. He has a Ford Explorer. He lives in Boston."). They just want to get metrics on which of their ads worked, and maybe to know aggregate demographics about their audience. My local water utility, Atlassian, and Nintendo to pick 3 sites at random, have never been and are not in the business of data brokerage. But they do need to show cookie banners to not be sued for imaginary harms under CCPA or GDPR (unless they want to not make any use of online advertising or even aggregate analytics).

The objetive, observable outcome is that before the law, websites don't have cookie banners. Since the law passed, they do. And they make the user lose time, and make navigation much more cumbersome, sometimes even impossible (not even 5 minutes ago, I had to go back on my phone because a newspaper article went into an endless loop after accepting the cookie banner).

It doesn't matter much what happened behind the scenes to cause that outcome. From a black-box perspective, it could be that

(a) the EU mandated the cookie banners, (b) the EU mandated to provide cookie settings in some generic form, and websites decided to use banners because it's easier, more lucrative, or even to put people against the EU, in spite of having other options that were better for the user. (c) the EU mandated a different thing and the annoying banners don't even comply with the law.

No matter what the case is, the fact is that the EU made the WWW worse with the law. Either due to an outright harmful law, or to a well-intentioned law with too many loopholes, or to a good law but lack of enforcement. Doesn't matter much for the end user. When you make laws that affect people's daily life, good intentions aren't enough.