I believe, that this is the view of a lot of persons/companies, that make money of the web. And I have to disagree, because of my experience with a lot of "not so savvy"-users.
For them, they like good information (or entertainment) and they really like the personal touch to things. If the information is interesting, they like to know more about the individual behind these pages. and a lot of these people like the handcrafted touch of "older" websites, that do not look all alike (wp, svbtle, octopress, et al).
So maybe the product is interesting for some of the people, who are not skilled in designing individual pages, but want non the less to publish on the web.
Just my experience with the 99% of people, that are not hackers, professional bloggers or net-savvy-people. Me, I'm going to stay with nanoc [http://nanoc.stoneship.org/] and jekyll [https://github.com/mojombo/jekyll] and for the time being (until redesigns are finished) wordpress.
