This wasn't some "oh the business idea seemed good, but the team just couldn't get their act together", or, "turned out they attacked the market opportunity from the wrong angle and didn't pivot in time"...
No, this was:
"GEOLOCATION MOBILE SOCIAL INSTAGRAM PICTURES CONCERTS!"
Don't even try to worm out of this and pretend there was any reason to take Color seriously.
$40mm? My ass.