I've never seen a preference like this, in real life. Usually the thing closest to what you want is the preferred option. You're suggesting there's a hump in the preference curve, pushing people away from their preference, buying a larger phone than the smallest, when they "want" a smaller one.
I have trouble believing this is true. Do you have any other example of this type of preference curve? I suppose the "uncanny valley" may be one, but that seems more understandable.