“Sixty-three percent of adults said they would cover a hypothetical $400 emergency expense exclusively using cash or its equivalent, unchanged from 2022 and 2023 but down from a high of 68 percent in 2021.”

https://www.federalreserve.gov/publications/2025-economic-we...

$999 is a lot of money.

> They are so commonplace and also not really that expensive where it is a financial flex like some watch that cost 10k+ or something.

I definitely agree about them being just about the most banal stupid toy you could spend the money on, but it's still a lot of money to a lot of people despite the cost of basic necessities making it not the huge amount that it used to be. I cringe at paying over $450, considering that every new model of phone since like 2015 hasn't really done anything worth significantly more money.

It's just a proxy for people to complain about the price. People will complain about a few hundred dollars in a phone price differences, even though it will be the one product they use more than anything else they own. And then not blink spending a couple extra grand on some car features/performance they use rarely or spend a thousand dollars a year on lattes.

I think it's -mostly- an age thing, and you simply matured out of it. For the most part.

I say that because I feel similarly, but my out of college coworkers rib me for not having an iPhone. One even commented he'd probably never text me in real life, to which I of course replied that I'd never want him to text me in real life.

Further, in the US, non-iPhone have terrible resale value, so the monthly cost of iPhone can be cheaper

They are between 1000 to 1500 USD over here in EU. Pretty much only very well off people are buying current gen iPhones. Many people have older models. We also don't have any Apple lock-in culture, so there is much less incentive to go out of your way to get iPhone specifically.

You're in the US.