Apple cancelled their mini line which was 3% of sales.
It’s not a big enough slice for them to want to chase.
The screen isn't really big enough or the right shape to feel like a real upgrade for movies, and a lot of apps just aren't built with foldables in mind. Most of the time it just feels like a weirdly shaped, less powerful, less durable tablet.
On top of that you're dealing with a visible crease across the screen, higher prices for something that's actually more fragile, and bulkier hardware with smaller or split batteries. The tech is cool in theory, but in practice it's a lot of compromises without a clear killer use case.
It's not really free. It's just built in to the cost of your plan. Your plan would be half the price if you weren't paying for the phone.
Typical strat for them is not to be first with an innovation, but to wait and work out the kinks enough that they can convince people that the tradeoffs are well worth making. Apple wouldn't be chasing that existing slice, they'd be trying to entice a larger share of their customers to upgrade faster.
