Apple highlights Brazilian study on domestic App Store performance (opens in new tab)

(9to5mac.com)

20 pointsrtavares6mo ago11 comments

11 comments

> a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year

> The study concluded that the App Store generated R$63.8 billion ($11.7 billion) for Brazilian developers last year

It seems the correct (from the original source) is billions.

https://www.apple.com/br/newsroom/2025/09/app-store-brazil-f...

woliveirajr6mo ago

And the original report says that, for 90% of this value, no commission was paid to Apple (perhaps for the low-value obtained by the developer)

xutopia6mo ago

It's horrible how much Apple controls the market. I know of one startup who got shut out of the market because Apple considered there were already enough apps of that kind on their App Store. In many instances if you can't have a mobile app your startup is dead before it started.

azinman26mo ago

> there were already enough apps of that kind on their App Store

I’d love to see that. I’ve never heard of denial for that reason, and the App Store is certainly crowded in every category.

hu36mo ago

Apple reserves the right to evaporate your startup if your app is deemed to be in a "category that is already saturated".

https://developer.apple.com/app-store/review/guidelines/#spa...

> (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.

1 more reply

loganwedwards6mo ago

True story. I sub contracted with another agency for a new startup and we wanted to have a pre-release for a small audience and the app was outright rejected by Apple for this same reason. My final milestone for said agency was tied to releasing the app to the store… still salty (and wiser) about that.

rtavaresOP6mo ago

Link to the study, in Brazilian Portuguese: https://www.apple.com/newsroom/pdfs/2025/09/apple-ecosystem-...

NotPractical6mo ago

Article fails to mention that the study was sponsored by Apple, not just "highlighted".

bitpush6mo ago

Can't read Portuguese, so can you provide the citation for this?

1 more reply

j / k navigate · click thread line to collapse

11 comments

dlojudice6mo ago

> a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year

> The study concluded that the App Store generated R$63.8 billion ($11.7 billion) for Brazilian developers last year

It seems the correct (from the original source) is billions.

https://www.apple.com/br/newsroom/2025/09/app-store-brazil-f...

woliveirajr6mo ago

And the original report says that, for 90% of this value, no commission was paid to Apple (perhaps for the low-value obtained by the developer)

xutopia6mo ago

azinman26mo ago

> there were already enough apps of that kind on their App Store

I’d love to see that. I’ve never heard of denial for that reason, and the App Store is certainly crowded in every category.

hu36mo ago

Apple reserves the right to evaporate your startup if your app is deemed to be in a "category that is already saturated".

https://developer.apple.com/app-store/review/guidelines/#spa...

1 more reply

loganwedwards6mo ago

rtavaresOP6mo ago

Link to the study, in Brazilian Portuguese: https://www.apple.com/newsroom/pdfs/2025/09/apple-ecosystem-...

NotPractical6mo ago

Article fails to mention that the study was sponsored by Apple, not just "highlighted".

bitpush6mo ago

Can't read Portuguese, so can you provide the citation for this?

1 more reply

j / k navigate · click thread line to collapse