The headlines are going to write themselves. What could go wrong with putting a group of startup people together, who never worked at a big corporate company together? The task isn't to "create superintelligence" (whatever that is), it's to fluff Zuckerberg's ego.
And the fact they are hiring these researchers, it's the same logic as hiring Einstein and asking him to "discover" a new theory for you. Science, thank god, doesn't care about money or who you are.