https://www.youtube.com/watch?v=LWzmk_0xzCA
Ultimately my takeaway is that diplomatic protocol can seem stuffy, but it exists for a very good reason. Tiptoeing around everyone's ego might seem excessive, but it's way cheaper than e.g. fighting a needless war.
Hard to blame Zelensky for not knowing protocol when he was a comedian elected as an outsider candidate, of course.