Because a megacorporation hires psychologists (in the form of marketers) to gin up scenarios where class mobility is implied as a subtext in the acquisition of their goods? I mean, who doesn't want to have the fun/get the girls/get the money because they bought {insert product here}?

How is one to defend one's self against the constant onslaught of bullshit meant to part fools with their money? How is an individual supposed to have any defenses against that? When they're raised in an endless din of lying noise?

Yours is the classic _abusers take_. "If only you were a better person you could stand up for yourself"