I am a very casual gamer and sometimes weeks go by without playing. My first experience with Steam was with Civ VI. Long flight, no internet, great I’ll play some Civ! But instead of opening up Civ, I was forced to open Steam which would then not allow me to play my own game because I hadn’t authenticated recently enough for them. Or I would try to play and Steam would say, oh first you need to download some huge update before you’re allowed to play your single player entirely offline game.
I know theoretically GoG is supposed to solve this issue but no Mac game I wanted was available there. Finally Cyperpunk 2077 launched on multiple stores and I bought on GoG. Even then, the default option became to use the GoG launcher. If I wanted DRM free download, there was some immediately complicated off putting set of instructions, downloading something like 20+ files, etc.
App Store experience, I click download, it downloads. I open it, it opens the app and not some launcher. Everything just works.