undefined | Better HN

0 pointshxtk8mo ago0 comments

Streaming services were great back when they were separate from content producers and IP holders.

Once every media company became a streaming company and started using anticompetitive licensing practices in an attempt to drive viewership to their own platforms, the market fractured too much for it to be profitable.

Something smells “prisoner’s dilemma” about it: the best move for any individual streaming service is to have exclusive content (and the best-positioned players to do that are the studios), but when everyone does that, it decreases the overall profit available in the market more than it increases their slice of the pie.

0 comments

jacobgkau8mo ago

> more than it increases their slice of the pie.

That's the part that might not be true, unfortunately. If each individual content producer sees more return on their own streaming service than they did sharing revenue from one of the independent services, then that's better for them, even if the total pie got smaller. If that wasn't the case, you'd think we'd see some of them shut their services down and go back to independent services once their income drops.

Sacrificing a wide audience to extract more from the most dedicated portion of the fanbase isn't an entirely new concept, and it financially makes sense short-term (until you start losing some of those dedicated fans over time and don't have the mindshare outside your bubble to attract new ones).

baby_souffle8mo ago

I think we will see this eventually.

Once Netflix isn't the only one that doesn't share their monthly subscriber numbers anymore, we'll know that they're beginning to at least question why they own everything instead of license their content out

withinboredom8mo ago

They just have to out-survive the competition, selling theme park tickets and merch. Oh, and putting hit movies in theaters.

The streaming service itself doesn’t need to be profitable.

j / k navigate · click thread line to collapse