presumably any given household wants to watch more than just pokemon, though and this is where things become unstuck. suddenly, to satisfy the demand for the range of things people in the household want to watch they are forced to make subscriptions to multiple services, perhaps sometimes for one-offs.
scale this up, and you have a population forced to make multiple subscriptions to multiple streaming providers to satisfy their demand for content.
or people just choose a couple of them and that's that. either way it seems that there is a symbiotic relationship between the content authors and the streaming companies.
but wait, read the page carefully, multiple seasons of the same thing spread across different streamers forcing consumers to subscribe to multiple streamers .... and now we are into Phoebus cartel territory.