This is what did it for me too. Why would I pay for a crappy UX and ads? But all these companies need numbers to keep going up, so they keep tightening the screws.

It still exists. I'm currently paying for the ad free add on and often cancel and resubscribe to it before I'm about to watch anything.

Annoyingly though, even with that, it'll still show you skipable ads about other shows they have once before you start something in a session.