A bundle of streaming services. That you can surf and choose one from and just watch. And a TV guide that tells you what's running where.
Gee...sounds a lot like Cable TV.
Sarcasm aside, the one problem folks had with Cable was the inability to upgrade without getting locked into another 2 year contract. Streaming solves that one problem while enshittifying all the other good things.
I thought the main complaint was "I'm paying for channels I don't watch!" while not realizing the channels they were watching were actually what they were paying for, and the rest of the stuff was just lumped in for nearly free to make the lineups look bigger and more appealing.
Honestly, Cable companies could make a comeback by using their relationships with producers to actually be a "one stop shop" streaming services. There's definitely a pain point to having to be subscribed to so many different services just to cover the gamut of shows and movies