They really need to avoid the situation in the console market, where the fact there's only 3 customers means almost no margins on console chips.
In 2025 (fiscal year), Nvidia only reported two revenue segments: compute and networking ($116B revenue) and graphics ($14.3B revenue). Within the compute and networking segment, three customers represented 34% of all revenue. Nvidia's gross margins for fiscal 2025 were 75% [2].
In other words, this hypothesis doesn't fit at all. In this case, having more concentration in extremely deep pocketed customers competing over a constrained supply of product has caused margins to sky rocket. Moreover, GP's claim of monopsony doesn't make any sense. Nvidia is not at any risk of having a single buyer, and with the recent news that sales to China will be allowed, the customer base is going to become more diverse, creating even more demand for their products.
[1] https://s201.q4cdn.com/141608511/files/doc_financials/annual...
[2] https://s201.q4cdn.com/141608511/files/doc_financials/2025/a...
Prior to the AI boom, the quality of GPUs slightly favored NVidia but AMD was a viable alternative. Also, there are scale differences between 2025 and before the AI boom -- simply put, there was more competition in the market for a smaller bucket and favorable winds on supplier production costs. Further, they just have better software tooling through CUDA.
Since 2022 and the rise of multi-billion parameter models, NVidia's CUDA has had a lock on the business side, but face rising costs due to terrible trade policy by the US, significant rebound from COVID as well as geopolitical realignments, inflation on the workforce, and rushed/buggy power supplies as their default supply options have made their position quite untenable -- mostly CUDA is their saving grace. If AMD got their druthers about them and focused they'd potentially unseat NVidia. But until ROCm is at least _easy_ nothing will happen there.
> "rising costs"
Nvidia's margin expansion would suggest otherwise. Or at least, the costs are not scaling with volume/pricing. Again, all we need to do is look at the margins.
> "their position quite untenable ... But until ROCm is at least _easy_ nothing will happen there"
Seems like you're contradicting yourself. Not sure what point you're trying to make. Bottom line is, there is absolutely no concern about monopsony as suggested by the GP. Revenue is booming and margins are expanding. Will it last? Who knows. Fat margins tend to invite competition.
The only example I used was the console market which has been ruined because of this issue. They generally left that market because it was that horrible.
AMD however has to design new special APUs for Xbox and PS. Why do they do that? They could just decide to step away from the tender but they won't because they seem to be desperate for any business. Jensen was like that 20 years ago but he has learned that some business you simply step away from.
